Why does your business need commercial charging stations? One reason for you to add these EV charging solutions is if you want to keep up with the latest trends.
The number of people using electric vehicles has risen dramatically in recent years. This development has created an opportunity for businesses to please existing customers and increase brand awareness.
It was estimated that as of December 31, 2017, about 20,178 electric vehicle public and private charging sites (locations) are scattered all over the United States, with 86.9% of that number (17,526) available and open to the public.
Installing commercial charging stations around your business establishment can help you stand out among your competitors and attract new customers.
If you’re still hesitating, the following are the top reasons you should consider installing electric car charging stations near your business.
1. Increases Customer Retention
When you provide extra value for your customers, you can expect them to keep coming back to do business with you and not your competitors. To better your chances at building customer loyalty, installing EV stations can significantly help.
A person driving an electric vehicle who charges it at your location will likely repeat the process shortly. And, either as an act of gratitude or curiosity, the individual will be inclined to enter your establishment – increasing foot traffic to your business. Considering how many people are now driving EVs, you’ll realize that you’ve subtly included your business on their regular route.
Even big stores like Target are now installing EV charging stations to keep all their customers coming back to their shop. This way, electric vehicle drivers who stop by to charge their cars can go to the store to pick up whatever they need afterward.
2. Promotes Your Business With Free Marketing
Numerous apps are available that show the locations of commercial charging stations around the country. You can sign up for these apps to promote your EV stations and your company at the same time. It’s a free marketing strategy that can effectively put your business on the map and drive customers to your business.
Since EV charging can take more than just a few minutes, the driver and passengers will most likely enter your establishment to shop or dine while waiting – boosting your sales.
Some examples of mobile apps you can use include Blink Map, Plug Share, and Charge Hub. Registering through these apps will make your EV stations and business establishment more accessible and visible to EV owners in the vicinity.
3. Contributes Additional Revenue
Installing an EV charging station is a simple way for businesses that operate garages to supplement their pay-to-park revenue. Without incurring more expenses on hiring additional employees, you have a way to earn more income.
It can also help you keep your employees from taking up valuable space in the parking spot. They will move their car if they see that your customers need to use the EV station.
But the bottom line is that this setup can bring in more profit. The charging station will pay for itself – with the fees likely covering the maintenance and installation costs.
4. Enhance Your Company’s Image
People are switching to electric cars for several reasons. While the cost of charging a car using electricity is roughly the same as the cost of fueling with gasoline at $1/gallon on average, the effect on the planet is much greener with EVs. Plus, the Department of Energy has a federal incentive program in the United States that provides federal tax credits for people purchasing an electric car, which can go up to $7,500.
Thus, installing commercial charging stations can significantly improve brand awareness, as well as your company’s image. With rising consciousness about environmental concerns, people (existing or potential customers) who see an EV station at your business establishment are more likely to favor and support you over competitors who do not have a charging station.
Keep Up With the Latest Trends
The new millennium offers many ways to help your business expand and evolve. Install commercial electric car charging stations at your establishment to show people that your company prioritizes the needs of its customers. Take advantage of this chance for your company to meet consumer demands and broaden your client base by providing added services to people transitioning to electric vehicles.